Pm tenore biography books

American clothing company

For the environmental protection and advisory agency in Ottawa, Canada, see Rideau Valley Conservation Authority.

RVCA is a Costa Mesa, California–based clothing company owned by Authentic Brands Group.

Etymology

The logotype for RVCA portrays the letter A without a crossbar, resembling an uppercase lambda (Λ). The name resembles the Greek ρούχα (uppercase: ΡΟὙΧΑ), pronounced [ˈruxa], which means 'clothes' in English.

The RVCA logo is based on the two chevrons, the V & the A, representing the brand's ethos "The Balance of Opposites" as stated by RVCA founder PM Tenore.^[1]

History

RVCA was founded in by Pat Tenore and Conan Hayes, a professional surfer from Hawaii.^[2][3][4]Billabong purchased RVCA in July ,^[5] and then Boardriders acquired Billabong in , taking ownership of RVCA, Element, Von Zipper, and XCEL.^[6]

Culture

RVCA is closely associated with skateb